‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

The menace of highly processed food items is truly global. While their consumption is particularly high in developed countries, forming more than half the average diet in places such as the United Kingdom and United States, for example, UPFs are displacing whole foods in diets on every continent.

This month, the world’s largest review on the health threats of UPFs was published. It cautioned that such foods are exposing millions of people to persistent health issues, and urged immediate measures. In a prior announcement, a global fund for children revealed that an increased count of kids around the world were suffering from obesity than too thin for the historic moment, as processed edibles floods diets, with the sharpest climbs in developing nations.

A noted nutrition professor, professor of public health nutrition at the a prominent Brazilian university, and one of the review's authors, says that businesses motivated by financial gain, not consumer preferences, are propelling the shift in eating patterns.

For parents, it can feel like the complete dietary environment is undermining them. “On occasion it feels like we have no authority over what we are serving on our kid’s plate,” says one mother from India. We spoke to her and four other parents from internationally on the expanding hurdles and irritations of supplying a healthy diet in the time of manufactured foods.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Nurturing a child in this South Asian country today often feels like battling an uphill struggle, especially when it comes to food. I prepare meals at home as much as I can, but the instant my daughter goes out, she is surrounded by vibrantly wrapped snacks and sugary drinks. She persistently desires cookies, chocolates and bottled fruit beverages – products intensively promoted to children. One solitary pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the academic atmosphere perpetuates unhealthy habits. Her school lunchroom serves sweetened fruit juice every Tuesday, which she anxiously anticipates. She receives a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a chip shop right outside her school gate.

Some days it feels like the entire food environment is undermining parents who are merely attempting to raise healthy children.

As someone employed by the Nepal Non-Communicable Disease Alliance and leading a project called Encouraging Nutritious Meals in Education, I grasp this issue thoroughly. Yet even with my expertise, keeping my young child healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not simply about what kids pick; it is about a nutritional framework that makes standard and promotes unhealthy eating.

And the figures reflects exactly what families like mine are experiencing. A demographic health study found that 69% of children between six and 23 months ate unhealthy foods, and 43% were already drinking flavored liquids.

These statistics echo what I see every day. An analysis conducted in the region where I live reported that 18.6% of schoolchildren were carrying excess weight and 7.1% were clinically overweight, figures strongly correlated with the rise in processed food intake and increasingly inactive lifestyles. Another study showed that many youngsters of the country eat sugary treats or manufactured savory snacks on a regular basis, and this frequent intake is tied to high levels of oral health problems.

Nepal urgently needs tighter rules, improved educational settings and more stringent promotion limits. Before that happens, families will continue waging a constant war against junk food – a single cookie pack at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My position is a bit different as I was compelled to move from an island in our chain of islands that was destroyed by a severe cyclone last year. But it is also part of the harsh truth that is facing parents in a area that is enduring the very worst effects of global warming.

“The situation definitely deteriorates if a storm or mountain explosion wipes out most of your plant life.”

Even before the storm, as a food nutrition and health teacher, I was extremely troubled about the rising expansion of quick-service eateries. Today, even community markets are participating in the shift of a country once defined by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, packed with manufactured additives, is the preference.

But the situation definitely deteriorates if a hurricane or geological event decimates most of your crops. Fresh, healthy food becomes scarce and very expensive, so it is exceptionally hard to get your kids to have a proper diet.

Despite having a steady job I wince at food prices now and have often turned to picking one of items such as legumes and pulses and protein sources when feeding my four children. Providing less food or smaller servings have also become part of the recovery survival methods.

Also it is quite convenient when you are juggling a stressful occupation with parenting, and hurrying about in the morning, to just give the children a little money to buy snacks at school. Unfortunately, most educational snack bars only offer ultra-processed snacks and sweet fizzy drinks. The outcome of these challenges, I fear, is an growth in the already alarming levels of chronic conditions such as type 2 diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a global fast-food brand stands prominently at the entrance of a shopping center in a city district, daring you to pass by without stopping at the takeaway window.

Many of the children and parents visiting the mall have never gone beyond the borders of the country. They certainly don’t know about the historical economic crisis that led the founder to start one of the first global eatery brands. All they know is that the three letters represent all things modern.

In every mall and each trading place, there is fast food for every pocket. As one of the pricier selections, the fried chicken chain is considered a special occasion. It is the place Kampala’s families go to observe birthdays and baptisms. It is the children’s incentive when they get a favorable grades. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people take fast food for school lunch,” my adolescent child, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from cooked morning dishes to burgers.

It is the end of the week, and I am only {half-listening|

Vanessa Mack
Vanessa Mack

A seasoned journalist with a passion for uncovering stories that matter in today's fast-paced world.